Views: 0 Author: Site Editor Publish Time: 2025-11-24 Origin: Site
China’s pet market is becoming the world’s fastest-growing pet market with a compound annual growth rate (CAGR) of 13.3%.
On November 21, the China Pet Industry Innovation and Investment Conference was held in Wuhan, attracting dozens of investment institutions including Hillhouse Capital, Xiandao Data, Lude Technology, Kingkey Intelligent Agriculture, Keqian Biology, Ruipu Biology, Kylin Venture Capital, and Jinyu Maowu.
A research report by Huayuan Securities points out that over the past 6 years, China’s pet industry has achieved a CAGR of 10%, far higher than the growth rate of total social consumer retail sales. The main drivers behind this are the increase in the number of pets and per-pet consumption.
Especially with the rise of the post-2000s generation, China’s pet market has ushered in a new growth engine. In 2024, the number of post-2000s pet owners is expected to exceed 20 million, a year-on-year increase of 164%, accounting for 25.6% of the total pet owner population with a penetration rate of 24%. In contrast, after 10 years of development, post-80s pet owners account for only 26.5% of the total, with a penetration rate of 9%, indicating the post-2000s generation’s high acceptance of pet ownership.
As pets’ roles are reshaped to "family members," diversified and high-end demands will promote the expansion and upgrading of pet consumption categories, leaving significant room for future growth in pet consumption. The research report states that although the current average annual consumption per pet is 2,419 yuan, the post-2000s generation’s pet-raising concept emphasizes "parenting-style pet care," leading to increasing demands for personalized pet supplies, pet medical care, insurance, grooming, photography, and social activities.
Dewei (Beijing) International Animal Hospital focuses on technological innovation in the treatment of feline hypertrophic cardiomyopathy, safeguarding pet health through precision medicine.
Xindong Biology has built an innovative platform for animal models in pet drug evaluation, filling the gap in R&D tools for the industry.
Beijing Chongzhixin launched China’s first pet staple food brand targeting fecal odor reduction, solving core pet-raising pain points with cutting-edge technology.
Guangdong Mengchong Dangdao Technology reconstructs the pet cleaning experience through smart hardware and a digital ecosystem.
Guangzhou Chongwandian has created "Pet Power Station," an intelligent pet health kiosk, exploring a new model for offline service chains.
Zhou Jungang, Executive President of Shanghai Xiandao Data Co., Ltd., analyzed the development trends of China’s and the global pet economy, stating that China’s pet market exceeded 300 billion yuan in 2024 and is expected to break through 400 billion yuan by 2027, with a cumulative growth of about 33% over 3 years. Five major drivers—economic growth and income improvement, accelerated urbanization, demographic structure changes, consumption concept transformation, and policy and social environment improvement—have jointly promoted the explosive growth of China’s pet economy.
Technological R&D cooperation to drive innovative breakthroughs in pet medical care, nutrition, behavioral science, and other fields.
Industrial chain collaboration to promote in-depth integration of upstream and downstream enterprises in product R&D, manufacturing, and channel construction.
International layout to help domestic enterprises connect with global resources, participate in international standard-setting, and enhance the global influence of Chinese pet brands.
He suggested that local enterprises should deepen niche markets, continuously develop functional and high-end products, improve technological content, and establish technical barriers. Currently, online channels account for over 60% of the pet market, dominated by e-commerce, live streaming, and social media. Enterprises should use big data, AI, and other technologies to improve operational efficiency, strengthen user operations and private traffic building, and achieve precision marketing.
