Views: 0 Author: Site Editor Publish Time: 2025-05-30 Origin: Site
2024 marks a pivotal year for China’s at-home beauty device industry. Stricter regulations, collapsing price systems, and sluggish consumer demand have triggered a market reshuffle, forcing some brands to exit—or even downsize. Yet, amid the chaos, high-quality devices with stable pricing and advanced tech are rising to the top.
So, who are the real high-end players in this rapidly changing landscape? And what’s next for the industry?
The market is undergoing a painful yet necessary transformation. In March 2022, China’s NMPA reclassified radiofrequency skin treatment devices as Class III medical devices, sparking a wave of compliance challenges. Many brands lacking R&D capabilities resorted to price cuts and stripped-down products, eroding consumer trust and destabilizing the market.
Data shows that in 2024, online sales of beauty devices plummeted by 45.23% year-over-year, with 60% of top 10 brands seeing declining revenue. Some once-dominant players have slashed prices or exited the premium segment entirely.
Today’s consumers prioritize performance over hype. Brands that failed to address core concerns—like facial volume loss—lost ground. Many anti-aging devices only stimulate spot collagen production without preventing degradation, falling short of delivering lasting results.
To break through, innovators must bridge the gap between cosmetics (slow results) and clinical treatments (high-cost, short-lived effects). The ideal solution? Devices that boost natural collagen synthesis while replenishing and preserving it externally.
Take Hanseeker’s 4R Collagen Device:
Dual-Wave Collagen Activation: Combines "Double-Cell Collagen Light" and "Photothermal Hyperfrequency Tech" to stimulate collagen, elastin, and hyaluronic acid simultaneously.
External Replenishment: Uses medical-grade Type I/III recombinant collagen for direct supplementation.
Collagen Preservation: Integrates Type XVII collagen to inhibit MMPs and slow breakdown.
"At-home devices shouldn’t replace clinics—they should complement them," says Hanseeker’s Max. The future lies in integrated solutions combining devices, skincare, and diagnostics.
As the dust settles, only brands like Hanseeker—committed to real innovation—remain. The next battleground? Multi-functional, clinically validated tech that delivers long-term, natural-looking results.
Who will define the next era of at-home beauty? The race is on.
