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China Pet Furniture Sells Explosively in Overseas Markets

Views: 0     Author: Site Editor     Publish Time: 2025-12-24      Origin: Site

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China Pet Furniture Sells Explosively in Overseas Markets

In addition to Amazon, pet furniture products such as pet beds, mats, and enclosures are also performing brilliantly on platforms like Etsy and TikTok Shop. In recent years, the global pet economy has continued to heat up, and the "pet humanization" trend has driven the rapid expansion of the pet furniture market. According to Mordor Intelligence data, the global pet furniture market size reached $3 billion in 2025 and is expected to grow to $4.2 billion by 2030, with a compound annual growth rate (CAGR) of 6.8%. In this booming track, China's pet furniture industry, relying on a complete supply chain, innovative design capabilities, and efficient cross-border e-commerce channels, is rapidly seizing overseas markets and becoming another bright business card for "Made in China" going global.

I. Surging Global Demand for Pet Furniture

The rapid growth of the pet furniture market stems from profound changes in consumption trends. The concept of "pet humanization" has spread globally—pets are regarded as family members, and pet owners are willing to purchase furniture products that meet human home standards for them. Global pet care spending reached $152 billion in 2024 and is expected to continue rising in 2025. The number of Gen Z pet owners increased by 43.5% year-on-year; they are more inclined to buy fashionable and tech-integrated furniture products for their pets, further expanding the market base.


In terms of product structure, pet beds and sofas dominated the market with a 41% revenue share in 2024, while multi-functional furniture (such as convertible sofas and hidden pet nests) became the fastest-growing segment with a 9.2% CAGR. In terms of pet types, dog furniture accounts for 47% of the market share, and cat furniture is expanding rapidly at a 7.9% growth rate. Especially under the trend of urban apartment living, demand for cat trees and cat towers that utilize vertical space has surged.


The regional pattern shows obvious differentiation: North America remains the largest market, accounting for 38% of global revenue in 2024, with high disposable income and a mature pet culture supporting its high-end demand. The European market focuses on sustainable materials and design aesthetics—the German pet industry scale reaches $8.05 billion, and 46% of Italian consumers are willing to pay a premium for eco-friendly pet furniture. The Asia-Pacific region has become a growth engine with an expected CAGR of 7.9%; China's pet economy scale is expected to exceed $105.4 billion by 2030, and urbanization and small-house living trends have driven multi-functional and space-saving designs to become mainstream.

II. China's Production Capacity Goes Global: From Industrial Clusters to Global Bestsellers

The popularity of Chinese pet furniture overseas first benefits from the accumulated advantages of industrial clusters over the years. These clusters not only reduce production costs but also improve product innovation efficiency through specialized division of labor. In China, several regions have formed professional and large-scale pet product industrial clusters:
  • Zunhua, Hebei: The pet cage industrial cluster has an annual output value of several billion yuan, producing 12 million sets of products such as metal enclosures in 2024, exported to more than 20 countries including the US and Germany, becoming an important base for China's pet cage exports.

  • Caoxian, Shandong and Pingyang, Wenzhou, Zhejiang: Form a complete industrial chain in pet beds and mats, integrating textile fabrics to finished product processing, achieving dual control of cost and quality.

  • Xingtai, Hebei and Yiwu, Zhejiang: Have rapid response capabilities in design, sampling, and mass production of pet toys and pet climbing frames.

Meanwhile, cross-border e-commerce platforms have become a fast track for domestic products to enter the world. Platforms such as Amazon, Etsy, and TikTok Shop provide domestic brands with opportunities to face global consumers directly. Data from Amazon US shows that a dog bed priced at $39.99 has monthly sales exceeding 10,000 units, with monthly sales of $399,900; an indoor cat tree priced at $49.1 has monthly sales exceeding 6,000 units, with monthly sales of $294,600. Most of these best-selling products come from Chinese sellers, who have won the market with high cost-effectiveness, fast logistics, and localized operations.

III. Upgraded Competitiveness of China's Pet Products

Facing the rising overseas demand for quality, design, and environmental protection, Chinese pet furniture enterprises are transforming from "low-cost manufacturing" to "value innovation." To respond to the global sustainable consumption trend, Chinese enterprises actively adopt eco-friendly materials, such as pet mats made of recycled PET plastic, cat trees made of FSC-certified wood, and eco-friendly pet nests made of bamboo fiber and bio-based resin composites. These products are particularly popular in European and American markets. Some enterprises have developed lightweight hemp fiber panels, which are superior to traditional MDF panels in strength-to-weight ratio and have been applied to high-end pet furniture series.


In terms of design, Chinese manufacturers pay more and more attention to the visual harmony of "human-pet cohabitation," cleverly combining Oriental aesthetics with Western functional needs to launch modular pet furniture suitable for small apartments. For example, pet nests that double as side tables, foldable and storable pet enclosures, and wall-mounted cat trees. After being verified in the Asian market, these products are quickly launched to European and American apartment dwellers.


In the supply chain, Chinese factories have realized small-batch and fast response through digital transformation. Many cross-border e-commerce sellers adopt the "pre-sale + rapid replenishment" model, first obtaining order data through market testing, then linking with factories for precise production, which greatly reduces inventory risks.


Despite the strong performance of Chinese pet furniture in overseas markets, challenges still exist: most exports are still based on OEM/ODM or white-label sales, with a low proportion of own brands; European and American markets have increasingly strict requirements on fire safety, chemical standards, and material environmental protection of pet furniture, and the cost of relevant testing and certification brings pressure to small and medium-sized enterprises; there are differences in preferences for pet furniture in different markets... These will comprehensively test enterprises' innovation depth, brand warmth, and global operation breadth.


We have successfully designed and produced over 100 products, successfully entering high-end markets such as the United States, Japan, Germany, France, and Russia.

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