Views: 0 Author: Site Editor Publish Time: 2025-11-21 Origin: Site
China’s cat litter production capacity is concentrated, dominated by bentonite, with significant industrial cluster effects. For example, Ningcheng County in Inner Mongolia, with 16 million tons of bentonite reserves and 2 billion tons of potential resources, has become a global core base for the cat litter industry.
In 2024, its output exceeded 2 million tons, accounting for 2/3 of China’s total and 1/5 of the world’s, forming a closed-loop industrial chain covering "mine exploitation – intelligent production – cross-border logistics." With product structure upgrading, the industry has evolved from single bentonite to diversified innovation. In recent years, emerging industrial clusters such as Jianping County in Liaoning and Jiawang District in Xuzhou (Jiangsu) have risen. Relying on bentonite or plant-based raw materials, they have built differentiated production capacity.
For instance, the output value of new plant-based cat litter in Xuzhou Jiawang District accounted for 35% of China’s total in 2023, with environmentally friendly materials like corn and pea fiber as highlights.
On the other hand, most domestic enterprises act as OEMs for international brands, with low awareness of independent brands. There is still a long way to go to shift from "low-end OEM" to "global intelligent manufacturing."
Smart litter box linkage: Integrating litter boxes with the Internet of Things (IoT) to real-time monitor health data such as excretion frequency and weight, becoming a unique tool for pet owners to care for their pets’ health.
Functional additions: Incorporating cutting-edge technologies like antibacterial and deodorant sustained-release technology and temperature-sensitive clumping materials into traditional cat litter to enhance user experience and product added value.
Vertical extension: Enterprises focusing on a single category expand into multiple fields such as pet food, supplies, and services, planning layouts for pet health testing and smart product R&D.
Horizontal linkage: Collaborate with logistics and e-commerce platforms to build shared warehouses, reducing cross-border logistics costs; establish research institutes with universities to drive technological iteration.
Deepen online channels: Layout live e-commerce and social e-commerce (Xiaohongshu, WeChat communities). Launch small trial packages and subscription services to increase repurchase rates. Establish user profile databases for precise push of customized products.
Integrate offline scenarios: Settle in pet hospitals and chain pet stores, developing exclusive products; set up mini-package shelves in supermarkets and convenience stores to cover emergency consumption scenarios. Conduct joint promotions with litter box brands to form "hardware + consumables" bundled sales.
Establish a dynamic inventory management system to quickly adjust production capacity and supply according to market demand. Sign long-term agreements with raw material suppliers to lock in prices of core resources such as bentonite and plant fibers, avoiding risks from bulk commodity price fluctuations. Promote upstream suppliers to conduct carbon footprint accounting, prioritizing the procurement of environmentally friendly raw materials certified by FSC (Forest Stewardship Council) and GRS (Global Recycled Standard). Apply for green factory certification to obtain government special fund support.
Establish a full-process quality inspection system from raw material entry to finished product delivery, introducing third-party testing agency certifications (e.g., SGS, Intertek) to ensure heavy metals, microorganisms, and other indicators meet international standards. Develop a traceability system to achieve "one product, one code" traceability.
