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ReelShort vs DramaBox

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  • How Chinese Short-Drama Apps Are Conquering Global Audiences
    How Chinese Short-Drama Apps Are Conquering Global Audiences
    2025-06-13
    Chinese short-drama apps like ReelShort and DramaBox are taking the world by storm, with overseas revenue surging 12x in 2024. Western audiences pay premium for addictive "werewolf CEOs" plots, while Southeast Asia drives downloads. But TikTok's free-model challenger "Melolo" could disrupt the $4B market.
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