In Q1 2025, Thailand emerged as TikTok Shop's top market with $2.5-3B GMV, fueled by stable policies (e.g., "SME Thailand" program), advanced live commerce (70% user penetration), and logistics excellence (next-day delivery). While surpassing the tariff-impacted US market, Thailand presents both opportunities in cosmetics/fashion sectors and challenges like regulatory changes, requiring localized warehousing and compliance strategies.