Views: 0 Author: Site Editor Publish Time: 2026-01-04 Origin: Site
Pets’ emotional companionship has gradually become a necessity for young people, evolving from "guardians" to family members with emotional bonds. This shift has spawned a rapidly growing consumer market: the pet economy.
With basic pet consumption saturated, pet owners are moving toward refined, humanized, professional, and high-end consumption. This article explores the growth pattern of pet economy segments and how brands stand out in the competition.
Relevant data shows that China’s pet industry market size reached 345.3 billion yuan in 2024, with steady expansion. Due to different attributes, each segment presents distinct differentiated growth patterns and potential.
Pet supplies are one of the fastest-growing segments, with a 2024 market size of 51.3 billion yuan (+16.33% YoY). It is driven by two core engines: "intelligence" and "personalization".
Pet healthcare reached 94 billion yuan in 2024. The popularization of scientific pet-raising concepts has raised awareness of pet health, with preventive vaccines, regular physical examinations, and professional diagnosis and treatment becoming key growth drivers.
The sustained boom of the pet economy is no accident; it is jointly driven by social structure changes, consumption upgrades, and industrial policy support.
Social structure changes provide the underlying demand foundation: a large number of empty-nest elderly and young people in China have boosted demand for pets as "emotional companions" and enhanced pet owners’ spending willingness.
Gen Z, the core consumer group, drives the market toward high quality. Their average customer unit price is about 40% higher than the overall level, with strong willingness to pay for healthy, scientific, convenient, and intelligent products and services.
Policy support is crucial for long-term industry development: from the national-level "Pet Industry Promotion Law (Draft)" to Zhejiang’s local plan of "30 billion yuan industry target", a series of policies have standardized industry development, improved the industrial chain, and clarified development directions.
