The 2026 Peking University Report outlines top cultural industry trends, with pet + cultural tourism as a core one. AI, digital governance and cross-border integration drive growth, while pet-friendly formats meet emotional demands, fueling new consumption momentum.

The pet-specific supplies market has a 95% consumer recognition rate, but there is a clear gap between purchase intention and actual consumption due to supply-demand mismatch. Dog owners focus on size- and age-specific supplies, while cat owners prioritize fur and physiological-based products.

2026 product line planning for SME pet brands must center on "focus", avoiding the three traps of imitation, diversification and supply chain detachment.

This guide shares 6 key winter pet care tips: avoid heating burns, walk dogs at noon with coats, offer lukewarm water, bathe less & dry thoroughly, check cars for cats, and increase interaction to keep pets healthy and cozy.