China’s pet lower-tier market, driven by social structural changes, has become a growth engine with 30% pet owner share in 2023. Characterized by consumer differentiation and industrial concentration, it requires brands to adopt precise product, offline experience and industrial cluster cooperation strategies, making it both a traffic depression and a differentiated battlefield.

Marc Carena takes over as Mars Petcare Global President, succeeding Loïc Moutault. With rich cross - border and cross - business experience, Carena is expected to drive digital and service - driven growth. Mars Petcare faces fierce competition in China but is stepping up localization to consolidate its market position.

Is This Dog House Really Worth the Price of a Home? Luxury vs. Logic in Pet CareIn the world of high fashion, we are used to seeing eye-watering price tags on handbags and shoes. But recently, a certain item has been turning heads and dropping jaws: the Louis Vuitton Dog House. It’s sleek, it’s icon

China’s 2026 pet industry (310B yuan market) booms via policy standardization, AI empowerment, and consumption upgrading. Scenario innovation and industrial collaboration reshape the track, deepening the "pets as family" concept.