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Why Are Foreign Brands Pet Tech Obsessed With Body Fat Scales—While China Still Thinks “Chubby = Cute”?

Views: 0     Author: Site Editor     Publish Time: 2026-03-16      Origin: Site

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Why Are Foreign Brands Pet Tech Obsessed With Body Fat Scales—While China Still Thinks “Chubby = Cute”?

Pet obesity has become a widely discussed issue in recent years.According to the 2024 China Pet Weight Status Report, about 20–30% of domestic cats and dogs are overweight or obese. Yet many owners do not recognize their pets’ weight problem—and some even believe round, chubby pets look cuter.


Just like in humans, excess weight takes a serious toll on health.The report warns that obesity can lead to more than 20 types of diseases, sharply reducing both lifespan and quality of life.


While Chinese owners are still debating “Is my pet fat?”Western and Asian markets abroad have already moved to the next level: measuring pet body fat.

pet body fat scale

The Fompet Pet Body Fat Monitor

In February 2025, South Korean smart pet brand Petground launched Fompet, a pet body fat detection device, on Kickstarter.
  • Target: $3,000

  • Final funding: $19,054

  • Backers: 148

This small, disc-shaped device offers a simple user experience:Place it on the pet’s abdomen, wait 15 seconds, and the app shows two key metrics:
  1. PCS (Pet Condition Score)

    Simplified version of the professional BCS (Body Condition Score) used by vets.

  2. PMI (Pet Mass Index)

    Equivalent to BMI for humans, measuring body fat ratio.

The system then gives clear advice:
  • “Your cat has high body fat — It is recommended to lose weight.”

  • “Your dog has good muscle mass — keep it up”

This is not revolutionary tech.Human body fat monitors using bioelectrical impedance are already mature.But Fompet solves a long-ignored pain point: Who decides whether a pet is really fat?

Why This Device Matters

  • Owners often fail to notice gradual weight gain.

  • Vets’ BCS system is accurate but too professional for daily use.

  • Fompet turns professional data into simple, readable numbers.

It also focuses on senior pets aged 5+, for whom obesity directly raises risks of:
  • Heart disease

  • Arthritis

  • Diabetes

Early detection and intervention can greatly reduce medical costs and improve comfort.

Limitations

Fompet may not be accurate for giant breeds, such as Great Danes, Saint Bernards, and Newfoundlands, due to limited algorithm training data.

The Real Value: From Concept to Tool

The true significance of Fompet is that it turns pet health management from a slogan into a usable tool.
In China, “pet health” is a buzzword at every trade show.But few brands have built practical, scenario-based tools.
The challenge is not basic technology—it’s:
  • Algorithm adaptation for different breeds

  • Body types

  • Coat thickness

  • Massive data training

Fompet’s team partnered with a university veterinary hospital and completed:
  • 5 large-scale tests

  • Over 10,000 data points

  • 92.37% accuracy compared with vet BCS scores

  • 12 intellectual property rights

  • ISO & KC certifications

The barrier exists, but it is surmountable.And in China’s market, pet weight‑loss and health tools are in serious shortage.

Why China Still “Loves Chubby Pets”

It is not that owners don’t care about welfare.The real issue is: The tools are missing.
Without simple, reliable devices, owners can only judge by feeling.
  • Feels “not fat” → may already be overweight

  • Feels “fat” → often too late

As smart health tools enter the market, brands relying only on empty concepts will gradually be replaced.Modern pet owners want real data, real health, real results.


We have successfully designed and produced over 100 products, successfully entering high-end markets such as the United States, Japan, Germany, France, and Russia.

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