Views: 0 Author: Site Editor Publish Time: 2026-01-14 Origin: Site
The U.S. market is the largest globally, with spending reaching approximately $151.9 billion in 2024 and expected to grow to $157 billion in 2025.
The European market maintains steady growth, with an estimated size of $33.4 billion by 2030.
The Asia-Pacific region leads in growth rate, projected to hit around $30 billion in 2025, ranking as the world's third-largest market. The report further forecasts that China's market will surpass $49 billion by 2030; Southeast Asia and India are also seeing faster growth, with low current penetration rates, making them promising drivers of incremental growth.
Although Latin America has a smaller market size (about $8.2 billion in 2022, accounting for only 10% of the global total), it will still maintain a compound annual growth rate of nearly 4% from 2023 to 2030.
Overall, global pet supplies consumption shows steady growth: around 5–6% annually in the U.S., 5% in Europe, and 3–5% in the Asia-Pacific region. Meanwhile, trends toward premiumization, customization, and digitalization are becoming increasingly prominent. Industry observers note that the "humanization" of pets continues to deepen—pets are regarded as family members, and owners are willing to pay for quality consumption in food, toys, grooming and other categories. Demand for innovative products such as premium snacks, smart devices, and subscription boxes is constantly emerging.
This is one of the major challenges. Some Chinese overseas enterprises focus on technological and price advantages but neglect storytelling and cultural resonance. As industry insiders point out, in the eyes of overseas consumers, "the difference between overseas brands and domestic white-label products is actually subtle... The key issue is not price or quality—Chinese brands even perform better—but brand stories, cultural identity and local sentiment require long-term cultivation". Without brand building and differentiation, enterprises are prone to falling into the vicious circle of price wars.
Industry reports indicate that China's pet exports are dominated by OEM production, with a very low proportion of staple food products with strong brand effects; although exports to Southeast Asia and other regions are growing rapidly, products are mainly low-priced snacks with low export revenue. This means that many overseas enterprises are still in the stage of OEM production + low-price sales, making it difficult to build sustainable brands.
For small teams, inadequate market research, and localization mistakes caused by language and cultural differences can also lead to marketing failures. Failure to conduct in-depth analysis of target markets in advance (such as laws and regulations on pet products in different countries, consumer preferences, aesthetic needs, etc.) will easily result in being ignored or even complained about by local consumers.
Start with daily necessities (such as pet beds, feeders, pet food) and cute toys (such as smart cat teasers, interactive ball launchers), avoiding overweight or fragile goods.
It is essential to leverage data tools and AI for product selection: for example, use platforms like Jungle Scout and Google Trends to screen best-selling products in target markets, and generate market reports with tools like ChatGPT. Analyze Amazon bestseller lists, social media reviews (what pet novelties American families love to buy) and competitor reviews to identify unmet "pain points".
Learn from the experience of BarkBox subscription boxes: tell the story of "pets as family members" and use emotional publicity to connect with consumers. Regularly publish pet-themed videos, articles or images—such as cute pet daily life, usage experience, pet care knowledge, etc.—with humorous or healing styles to attract the attention of pet owners.
Actively use social platforms (Instagram, TikTok, Facebook, Reddit, etc.) and influencer resources, and plan UGC activities (such as encouraging users to share pet unboxing photos and check in with topic tags). BarkBox excels at using topics like #BarkBoxDay to encourage users to share their dogs' unboxing moments, quickly accumulating brand fans and word-of-mouth through user-generated content.
For solo teams, mainstream cross-border platforms such as Amazon, eBay and LazMall are fast channels to acquire traffic. It is particularly recommended to leverage Amazon's support programs like Amazon Exclusives and use the global logistics network to enter European and American markets.
Product selection and market analysis: Use ChatGPT to generate reports and write English advertising copy; use MidJourney or Canva to create creative images/video materials.
Translation and localization: Use DeepL and Google Translate with manual proofreading to save costs.
Platform operation: Use tools like Amazon Seller App, Shopify backend and data analysis tools (such as Helium 10, Jungle Scout) to monitor sales volume and keyword performance. Deploy customer service robots or FAQ libraries to reduce the pressure on manual customer service.
Marketing: Launch targeted ads on Facebook Ads, Google Ads and TikTok Ads, and continuously optimize based on products and target audiences. Solo teams should also focus on free traffic: regularly update social media accounts and guide organic growth.
Supply chain management: Connect cross-border ERP and overseas warehouse management systems to automate the entire process from customer service and inventory to logistics, supporting multi-country businesses with a single person's effort.
BarkBox positions itself as a "monthly surprise box", creating unique brand selling points through subscription models and themed content. Its marketing strategy focuses on "pet happiness", emphasizing creating joyful moments with dogs. BarkBox launches holiday or pop-culture themed toy and snack sets, and showcases each box with storytelling to enhance consumer anticipation. It also excels at social media operations, strengthening its brand image through emotional images and videos. Users voluntarily share #BarkBoxDay unboxing experiences, bringing massive word-of-mouth exposure to the brand.
Furbo aims to solve pet owners' "guilt of leaving pets at home alone", meeting the pain point of remote interaction through innovative hardware. The founding team first launched a crowdfunding campaign on Indiegogo, exceeding the funding target in a short time—this not only raised startup capital but also brought large-scale exposure to the product. Subsequently, they focused on the dog market instead of expanding to other pets, continuously refining product form (treat-throwing function) and features (real-time video, two-way audio, etc.). Furbo expanded overseas through the Amazon platform, participating in the Amazon Exclusives program to quickly expand sales in North America and Europe.
PAWAii focuses on designing innovative pet drinking equipment. Its wireless smart water dispenser Pro launched a crowdfunding campaign on Indiegogo in 2023, reaching the funding target within days; it caused a sensation at global pet expos and won the Red Dot Design Award. The brand's success lies in: equal emphasis on technology and design, accurately addressing consumer pain points (inconvenient pet drinking, high hygiene requirements), and quickly accumulating visibility through a three-pronged approach of crowdfunding + exhibitions + media.
