Preparing New Year goods has long been an essential tradition. Today, this sense of ritual has naturally extended to family pets. Buying New Year items for pets has become a new custom among young pet owners.
From red traditional Tang suits to special New Year dinner gift boxes, the pet Spring Festival product category has grown increasingly diverse. As pet owners become younger, the market has shifted from basic consumption to emotional consumption full of ritual.
Behind this boom: is it impulse buying, or emotional projection? What are the new preferences for pet New Year clothing? What new trends are shaping festive pet consumption?
This article is compiled based on industry trend reports and public data.
1. How Hot Is the Pet Spring Festival Market?
In 2026, preparing New Year goods for pets has become mainstream.
On Tmall alone, searches for “pet New Year gift boxes” rose over 20% year-on-year. Pet owners no longer only want their pets to eat well — they want them to celebrate the New Year well too.
In December 2025, the online pet Spring Festival goods market boomed:
Sales volume increased over 130% month-on-month
Revenue growth exceeded 110%
On Xiaohongshu (RED):
#PetsAlsoCelebrateSpringFestival has reached 1.3 billion views
#GiftsForPetsStayingAloneDuringSpringFestival has over 200 million views
Products now cover food, clothing, daily supplies, and travel gear — creating a full-scene festive experience for pets.
For young owners, sharing pet New Year preparations has become an emotional necessity and a way to express lifestyle.
2. What Are the Preferences for Pet New Year Clothing?
Buying new clothes for pets is the most direct way to create festive ritual. In 2026, pet New Year clothing emphasizes both ritual and practicality.
Dog clothing accounted for 51.54% of sales
Cat clothing made up 23.8%
This breaks the long-term dominance of “cat economy” in many categories, showing dogs adapt better to dressing up for outdoor visits.
Style & Color Trends
Traditional Tang suits remain extremely popular
Warm cotton-padded clothes sell strongly for winter practicality
Red is still the top choice for festival vibes and photos
Comfort, safety, and non-restrictive material are the top concerns for buyers.
The Spring Festival travel rush also boosted travel clothing and calming apparel for boarding pets, covering every real-life festive scenario.
3. New Trends in Pet Festive Consumption
Beyond clothing, food is another core segment, showing trends of ritual, segmentation, and socialization.
(1) Pet “New Year Eve Dinner” Becomes a Hit
Special pet versions of mooncakes, dumplings, and festive meals are trending. Brands launched limited gift boxes that sell strongly despite higher prices. These boxes have become popular content for sharing on social media.
(2) Snack Categories Become More Targeted
For cats: freeze-dried snacks and canned treats dominate
Freeze-dried is preferred for high meat content; cans for nutrition.
For dogs: wet food and air-dried snacks lead
High popularity for “fresh meat texture”; biscuits for daily and training use.
(3) Consumption Expands to Small Pets
Rabbits, birds, and other small pets now have their own festive food. Although market size is small, category growth is strong.
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