Views: 0 Author: Site Editor Publish Time: 2026-01-06 Origin: Site
Prioritize rigid demand or overlooked niche pain points. For example, Expawlorer focused on the anti-slip paw protection needs of pets, upgrading pet socks into functional protective gear with double-sided silicone anti-slip patterns, achieving annual sales of over $2 million.
On one hand, continuously iterate and optimize functions. Joytale replaced the aviation aluminum hooks of traction ropes with brass hooks suitable for large dogs based on buyer feedback, and added buckles to collars that are easy to wear backwards, completing a product iteration in just 40 days.
On the other hand, design a "main product + consumables" combination. For example, PetPivot takes intelligent cat litter boxes as the main product, paired with exclusive custom garbage bags and anti-spill foot pads. Consumables not only lock in repeat purchases but also increase the average order value.
First, obtain certifications required by the target market: smart products exported to Europe and the US need to pass FCC and CE certifications; pet food must obtain FDA certification; for the Southeast Asian market, halal certification can be applied for.
Second, comply with environmental protection and energy consumption requirements: use mushroom mycelium packaging instead of plastic foam; ensure smart products reach energy efficiency class A or above. This can not only avoid import taxes but also meet the environmental needs of markets such as Europe.
Adopt a dual-track channel model of "platform + independent website": TikTok Shop is suitable for promoting new smart products, while Amazon can focus on mature bestsellers.
In terms of marketing, rely on short videos for scenario-based product seeding—for example, demonstrate the hassle of cleaning traditional cat litter boxes, then show the convenience of intelligent versions. Cooperate with pet niche influencers for endorsement, and collaborate with tech influencers to expand the audience.
