Views: 0 Author: Site Editor Publish Time: 2025-12-01 Origin: Site
Recently, the highly anticipated Disney animated film Zootopia 2 officially hit theaters. After nearly a decade since 2016, this major IP has finally returned, with the "fox-rabbit duo" embarking on new adventures and growth. Following its release, many fans exclaimed that it felt like an early Chinese New Year—after all, it’s a rare animated masterpiece. The story of Zootopia is funny yet heartwarming, filled with unforgettable and healing moments.
I rushed to watch the movie as soon as it came out, and it didn’t disappoint—same familiar charm, and once again, I was touched by the bond between Nick and Judy. Nick’s line, "Changing the world is a naive fantasy," truly reflects the compromises we make in the real world, where we strive repeatedly only to be knocked down. But because of Judy, he can stay firm, keep trusting, and fight against mediocrity and the world. I think every kind person should have such strength.
While the movie is fantastic, as someone who loves learning, seeing so many people’s affection for the film and its various animal characters made me think: the pet economy is booming today, with strong user demand for pets both domestically and overseas—especially among young, high-net-worth users. In the cross-border sector, some brands and platforms have already achieved great success in pet supplies. However, based on data from major e-commerce platforms, this category still has enormous growth potential. Given its inherent attributes, could pet supplies become the next blockbuster track in cross-border e-commerce?
Mature markets such as North America and Western Europe account for the largest share of the global pet market but are expected to see slower growth in the future.
The Asia-Pacific region demonstrates strong growth potential with low market concentration and high growth rates.
Pet food has always dominated the market, accounting for 73.5% of the total in 2024. Its growth rate over the past five years has outpaced the industry average, making it the main driver of market growth. It is expected to continue leading market growth and expanding its share in the future.
Pet supplies, while smaller in market size (26.5% in 2024), have great growth potential as important carriers of refined pet care and emotional value.
OEM/ODM remains the mainstream for most SMEs: Over 60% of enterprises choose to focus on OEM production for international brands in overseas markets. Building overseas factories or engaging in brand mergers and acquisitions has high barriers, suitable only for a handful of enterprises with resource and capital advantages.
B2C cross-border e-commerce is a new growth engine: Most enterprises are expanding into overseas markets through cross-border e-commerce platforms.
Amazon and TikTok are the leading third-party platforms: Due to significant traffic advantages and large user bases, nearly 80% and 60% of cross-border pet product enterprises choose Amazon and TikTok, respectively.
DTC independent websites are increasingly important: By directly reaching consumers, controlling data, implementing flexible marketing strategies, optimizing costs, and conducting innovative experiments, DTC sites help brands establish unique market positions and enhance brand value and competitiveness.
Strong GMV growth: In the first half of this year, the GMV of TikTok’s pet category surged by over 1,000% year-on-year, with a monthly compound growth rate of nearly 40%.
Core products: Dog and cat products dominate. Among third-tier subcategories, grooming tools (brushes, combs) account for the largest share (around 45%), followed by litter boxes, pet accessories (scratching posts, collars, harnesses, leashes), and pet toys and souvenirs (which are growing rapidly). New blockbusters frequently emerge in different markets.
Common traits of blockbusters: Clear functions, high-frequency daily use, and strong content demonstration potential. They naturally fit TikTok’s consumption cycle of "watch video → get inspired → instant purchase." Pet products can leverage "pet influencers" on the platform to be fully showcased in vivid scenarios, amplifying product selling points through interesting and daily content to form a complete closed loop from content inspiration to consumption conversion.
Complex access qualifications in target markets.
Low brand awareness.
Differences in overseas consumer preferences.
Difficulties in local penetration.
Deeply exploring local user needs.
Enhancing brand influence and consumer awareness.
Expanding into new markets and enriching overseas product lines.
Developing products tailored for specific markets.
