As the concept of "human-pet coexistence" takes deep root in people’s minds, pet-friendly activities such as hiking and camping with furry companions are becoming increasingly diverse. "Taking furry babies to see the world" has emerged as a new lifestyle trend among contemporary young people.
Beneath this trend lies a rapidly growing emerging market: pet outdoor gear. Evolving from a niche demand, it has developed into a full-scenario consumption category covering pets’ clothing, food and travel essentials.
So, how strong is this upsurge? Which gear categories are booming? And what forces are reshaping the market structure?
This article is compiled based on the 2025 Pet Supplies Industry Research and information from selected public reports.
Table of Contents
What Drives the Growth?
Which Categories Are Booming?
How Is the Market Structure Changing?
What Drives the Growth?
Note: The core data below is sourced from Liandanlu Big Data, with a cutoff date of July 2025.
The explosive growth of the pet outdoor market is driven by the dual effects of changes in the structure of pet-raising groups and upgrades in consumption concepts.
Data shows that the total number of pets in China has exceeded 120 million, with young pet owners becoming the main consumer force: post-90s account for 42.7% and post-00s 26.3%. These young owners regard their pets as family members and are willing to pay a premium for their outdoor experiences, driving a steady increase in the proportion of gear consumption.
Market sales volume reflects this popularity directly. In the first seven months of 2025, the sales volume and revenue of pet outdoor gear on Taobao e-commerce platforms surged by approximately 40% year-on-year. This indicates that pet outdoor gear has evolved from an "optional purchase" to a "must-have" for specific pet-friendly scenarios.
Social media has further amplified this trend. Related hashtags such as #PlayingWithPets and #PetTravel have accumulated hundreds of millions of views across major platforms. Countless user-shared notes continue to create new consumer demands, forming a positive cycle of "inspiration-sharing-reinspiration".
Which Categories Are Booming?
Market prosperity is ultimately reflected in specific product categories. Currently, the pet outdoor gear market has formed three clear and fast-growing core pillars:
Clothing: From "Cute" to Professional Protection
Pet outdoor clothing has long gone beyond mere cuteness and evolved into professional protective gear. Among these, pet waterproof jackets have become a year-round bestseller for their water and scratch resistance, while niche categories such as sun-protective and insect-repellent clothing have seen significant growth.
This growth is driven by dual demands: on the one hand, pet owners seek to create a parent-pet bond with matching outfits to meet social display needs; on the other hand, they are increasingly focused on the physical protection of their pets in complex outdoor environments, and are willing to buy professional gear to prevent pets from getting caught in the rain, bitten by insects and other issues.
Food: Small in Scale, Huge in Growth Potential
Though relatively small in market scale, this category boasts enormous growth potential, with online sales surging by about 30% year-on-year recently. The core demand centers on outdoor drinking supplies, with leakproof design, health safety and portability as key concerns. The widespread use of food-grade silicone and other safe materials shows that pet owners are willing to pay a premium for the safety and convenience of their pets’ outdoor eating and drinking.
Travel: Extending Human Outdoor Lifestyles
The diversification of travel gear directly reflects the extension of owners’ outdoor lifestyles. Pet strollers have evolved from tools exclusively for elderly or injured dogs into a must-have for urban commuting and outdoor hiking, with lightweight frames and shock-absorbing designs as core features.
Pet tents have delivered an outstanding performance, with online sales jumping by around 58% year-on-year. Consumers’ growing attention to material quality, ventilation and ease of setup marks the rapid maturation of this category.
How Is the Market Structure Changing?
Currently, the development of pet outdoor gear largely relies on adapting mature technologies from the human outdoor industry to pets. The market’s competitive structure is being profoundly reshaped by two major forces: cross-border integration and brand innovation.
Cross-border Entry Breaks Industry Barriers
Established outdoor brands are entering the pet market by leveraging their technological accumulation and channel advantages. For example, well-known outdoor brand Mobi Garden has launched pet sleeping bags and other products. This trend not only improves the professional performance and credibility of pet outdoor products, but also drives the overall market’s cognitive upgrade and scale expansion.
Sustained Vitality in Brand Innovation
According to data, the number of new pet supply brands entering Tmall has increased by nearly 100% year-on-year. In categories such as pet strollers, domestic brands have demonstrated strong innovation and iteration capabilities, launching niche products for different dog breeds and scenarios to meet diversified demands.
In the long run, with continuous technological progress, pet outdoor products will become more intelligent and systematic, evolving from a single functional focus to providing a complete set of outdoor lifestyle solutions for pets.
We have successfully designed and produced over 100 products, successfully entering high-end markets such as the United States, Japan, Germany, France, and Russia.
