10 common mistakes 90% of new pet owners make in the first year, including wrong feeding, deworming and bathing. Detailed avoidance guide helps save money and protect pets’ health.

A 20-year panorama of pet industry channel transformation: from offline distributors to e-commerce, then to online-offline synergy. Pet brands should focus on precision marketing and private domain to turn traffic into retention; product power is key.

The global pet products market will reach $35B in 2025 & $250B by 2030. China’s market booms with consumption upgrade, sinking markets & domestic brands, showing a new emotional consumption landscape.

Global biotech giant Novonesis launches Pet Business Unit in 2025, entering China’s pet market with keratinase and probiotic products. It focuses on localized innovation to redefine pet health standards.